Urgent Expressions of Interest Invited
Alulu Pty Ltd
(ADMINISTRATORS APPOINTED)
ACN 649 573 339
(“Alulu”)
Alulu is an established online Australian swimwear Company with a loyal and engaged customer base. Daniel Jon Quinn as Liquidator of the Company is seeking urgent expressions of interest in either the acquisition of Alulu assets and/or purchase of the business as a going concern.
Why ALULU:
Engaged, Purchase-Ready Community
The new owner would take over a highly engaged audience that is actively waiting for the next collection to launch, including:
- 38,864 email subscribers;
- 60,000+ Shopify customer profiles;
- 2,491 SMS subscribers;
- 49,700 Instagram followers;
- 10,800 Facebook followers; and
- 1,500 TikTok followers.
Completed Production & Immediate Revenue Opportunity
The Company’s latest collection is completed by their manufacturing partner known for high-quality craftsmanship and the flexibility of small production runs. The Company also has an established relationship with a Chinese manufacturer who can reproduce successful styles at a lower cost, allowing the next owner to scale with significantly improved margins.
Exclusive Intellectual Property & Business Assets
Included in the sale are all of ALULU’s key assets, including:
- Exclusive new and previous print and garment designs;
- Full branding IP (logos, style guides, creative assets);
- Social media accounts (Instagram, TikTok, Pinterest, Facebook, YouTube);
- Klaviyo email & SMS lists, with high-performing flows and campaigns;
- Supplier relationships and production contacts;
- Premium packaging designs and unboxing assets; and
- Ecommerce platform access and backend systems.
Founder Support for a Seamless Handover
To support a smooth transition, the previous director is available to provide:
- Training across all platforms (Shopify, Klaviyo, Meta Ads, Google, TikTok);
- Supplier introductions and handover;
- Marketing strategy insights and paid media guidance; and
- Product development support and scaling advice.
Proven Media Coverage & Brand Authority
ALULU has been featured in some of the most respected media outlets, strengthening its position as a premium, in-demand brand, including:
- Vogue Australia – Featured as a top size-inclusive swimwear brand;
- The Guardian, Australian Women’s Weekly, Mamamia, Body & Soul, Refinery29, New Zealand Herald, and Styling You; and
- All media features and supporting assets are included in the sale.
Expressions of Interest are required by close of business on Friday, 18 April 2025
All inquiries should be directed to Mr Blake Whipp of SV Partners on (02) 4911 9026 or blake.whipp@svp.com.au